Doubling
Bank
Customers.
Discover how a mid-sized UK challenger bank doubled their customer base at half the investment through intent segmentation, zero-fee affiliate models, and real-time optimization.
Fragmented Efforts &
Expensive Acquisition.
A mid-sized UK challenger bank was struggling to grow its customer base cost-effectively. Their existing programmatic and affiliate marketing efforts were highly fragmented and expensive.
These generic solutions yielded low conversion rates, high network fees, and provided no real transparency or insight into what was actually driving performance, severely limiting scalable growth.
Intent Segmentation &
Network Activation.
Intent Segmentation
Layered a proprietary Intent Scoring Algorithm to separate users into "ready-to-open" vs "research-stage," setting budgets explicitly based on user mindset.
Custom Network Activation
Moved away from generic networks to build a curated, tiered affiliate network. Eliminated override fees by shifting to a pure pay-on-performance model.
Dynamic Optimization
Leveraged AI-powered retargeting to capture bounced traffic with real-time offers, while enabling transparent dashboards for rapid weekly A/B testing.